Still, it surprises us how many companies have little or no data on their target market. Even those who claim to ‘really know their market’ are clueless when questioned on key essentials such as: where does your target ‘sweetspot’ lie, do you know the name of the key decision maker in each company, do you know their position regarding your product or service (i.e who do they buy from at the moment, when are their contracts up), what is their buying pattern, how open would they be to an approach from you?
Simple information – yet all vital.
This is why we designed our ‘Client Introduction Service’. It takes away the cold calling and introduces your company to hundreds of new leads and prospects. And we can’t stress how important it is for companies to use modern software to track and grow sales.
Here’s how it works example:
John, has a decent business in Safety Clothing and has been trying to break into the Civil Engineering and Construction markets for years. He has bought advertisements, sent leaflets through the post, paid for google adverts… yet he get’s very little business, so finally he opts for our Client Introduction service, and here’s what happens:
We investigate the market and find out that there are 223 companies in his region that fit his ‘sweetspot’ description. We open an cloud based CRM system for him and input all of the companies details. Then we start our calls, contacting the companies as an ‘Introductory Company’.
Through our calls we find out the following:
2. Key decision makers within each company.
3. Who they purchase from at present and how happy they are with their service.
4. An indication of their budgets.
5. If they are in contracts, when contracts are up for renewal, or if they are open to business.
Finally, when we find companies that are sufficiently ‘warm prospects’ we create an introductory email between the key company person and John.
Then, we provide training for John on how to use the CRM software and how to follow up our approach. We can turn the 200 companies into leads, prospects and plain old not interesteds! A typical client introduction account turns over 25% new business, so in John’s case, this would equate to 50 companies, at an average spend of €1,500 per year, giving him a boost of €75,000 in sales in one year and a potential earning of €375,000 over 5 years.
Not bad for a short campaign! Now, imagine if he branched into other sectors, and further afield from his own region.
Are you interested in our client introduction service? Call us today and let’s grow your business together.