How to make a ‘warm’ call, instead of a cold one.
Let’s face it; if you’re in business then you’d better be in the business of picking up your phone. I know that most of us are afraid of cold calling, but the key to growing a steady stream of new business opportunities is to get over that fear and to learn how to make ‘warm’ calls instead. If you have a team of internal telesales/marketing people –then make sure that they have the right kind of know-how to grow your...